+86% revenue per visitor Visitors who saw the exit-intent popup generated significantly higher revenue than those in the control group. Proven by A/B experiment A dedicated control group of 5 % of the visitors allowed the team to measure the real impact of the popup. Immediate purchase motivation Unique discount codes with a countdown timer encouraged visitors to complete their purchase immediately. “The controlled experiment clearly showed how powerful well-timed communicati

25% of captured contacts converted into customers 1 in 4 newly captured contacts completed a purchase. 1,834 new customers from captured contacts From 7,228 contacts that were gathered during less than a month, 1,834 converted into paying customers. 55× return on investment Every $1 invested in Tango.ad generated $55 in revenue. “What surprised us most was not only the number of contacts we captured, but how many of them quickly became customers. A conversion rate of around

7,228 new email
contacts in 29 days Rapid growth of the CRM base, proving scalability of the approach. Proven scalability Rapid growth of the CRM base, proving scalability of the approach. Data-driven optimization & A/B testing Testing found ~3% better results if discounts were communicated in absolute currency. “The results exceeded our expectations. In a very short time we significantly expanded our email database and started converting many of those contacts into real cus